MYTH:
A Busy Agent sells a lot of real estate. Perhaps a Busy Agent
is too busy to pay attention to my listing.
TRUTH:
Just as great restaurants are always busy and superior doctors
have a heavy patient load, a Busy Agent's success in marketing
and selling homes has resulted in a busy schedule. But like good
restaurants and doctors, I have assembled a team of experienced
realtors and top-notch assistants to assist with all of the details.
The result is outstanding customer service and support. The long
list of satisfied clients speaks for itself.
MYTH:
A "discount" broker can do just as well and save me money.
TRUTH:
Successfully marketing a property in the competitive marketplace
takes skill and resources. All of the promotional costs such as
photos, brochures, printing, signs, advertisements, MLS fees,
direct mail, etc. are paid for by a your realtor, a Partner of
the Jennifer Walker-Derby Team. How will a discount broker offer
such a complete marketing campaign? Does the discount broker have
a staff to personally tend to your specific needs? Do they have
a proven track record of success, or are they just using the lower
commission to try to win your business? Do they have the expertise
to guide you through the problems that often develop during the
closing process?
Remember that you only actually pay a commission if and when
your property sells. Many sellers have found that their commission
with a discount broker was really zero, because their property
never sold! It is interesting to note that a discount broker does
not have a dominant market share in any major city in the country.
MYTH:
I should select the agent that suggests the highest list price.
TRUTH:
This is the oldest scam in real estate sales: Tell the seller
what they want to hear, compliment the home, and agree to list
it at an unrealistically high price just to get the listing. Then,
after you have the listing for a few weeks, start telling the
seller that they need to reduce the price.
The JWD Team doesn't play any games. We provide a well researched
computerized market analysis to determine the true realistic price
that your home will bear in today's marketplace. The decisions
of which agent to list with and what price to ask are two completely
separate decisions. Select your agent based on their credentials
and track record, and then decide on price.
NEVER SELECT AN AGENT BASED ON THE PRICE THEY SUGGEST!
MYTH:
Property condition is not that important to buyers.
TRUTH:
WRONG! A property in superior condition will sell faster and
for a higher price than a home in average condition. Buyers purchase
properties that are most appealing, and a home in great condition
with a reasonable asking price always tops the list. Sellers that
invest in necessary repairs and keep their home clean and fresh
always reap the rewards!
MYTH:
Empty homes are harder to sell than occupied homes.
TRUTH:
Vacant homes often sell faster for several reasons, but again
it all depends on condition. A vacant home that is clean, in good
repair, and priced fairly will usually sell fast because the rooms
will appear larger without furniture and clutter, buyers can easily
visualize their furnishings in the home, and most agents prefer
to show vacant homes because they can go anytime without worrying
about making appointments, etc.
MYTH:
Pricing a home for sale is a mysterious process.
TRUTH:
Your home will sell for what the market will bear. To determine
the range of value for your home, it takes a solid knowledge of
the market. And because every home is unique, your home will sell
more near the high or low end of the range depending on its specific
attributes like location and condition. The Jennifer Walker-Derby
Team utilizes a computer database along with years of experience
to help you decide where to set the price. It is not simple, but
it isn't mysterious either.
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