I love marketing real estate. I am always on the prowl looking for new and exciting ways to market my listings to the masses and while my 21st century marketing blitz is on the cutting edge for local realtors, there is one basic step that will always remain CRUCIAL when selling real estate. The most basic marketing concept that (in my opinion) separates the amazing Realtors from the lackluster and differentiates the homes that sell from the homes that sit stagnant on the market. PHOTOGRAPHS!
No matter how high my website is ranked in the search engines or how many e-flyers I send out per month, nothing sells a house more than photos! With that being said, I am still shocked at the quality that are uploaded into the MLS on a daily basis. Let’s not even talk about the listings that completely lack a photo in the first place (gasp!), or properties that only host one exterior shot but what about the photos of dirty kitchens, unmade master beds, blurry or crooked shots, low res with the date burnt into the image. Not only do I want all rooms cleaned for photos, I even remove the little things that clutter a photo like refrigerator magnets or TV remotes.
I take property photography seriously! Unlike most Realtors using a point and click pocket camera, I use a professional digital SLR camera for my shots complete with wide angle lens. I normally average between 150-400 photos (depending on size of property) and then spend hours going through them to select the absolute best for cleanup and/or slight photoshop. Nothing but the best for my Georgia sellers!
Take a look at my listings and you can see the difference. If you are thinking of selling a home in Acworth, Austell, Dallas, Douglasville, Hiram, Kennesaw, Lithia Springs, Mableton, Marietta, Powder Springs, Roswell, Smyrna, Vinings or Villa Rica then contact us on how to effectively market and sell your home in this market!
